Simon Reed currently serves as the Managing Director at Merlin Advisors, specializing in business strategy, operational excellence, marketing execution, and sales structures to enhance growth for clients. Previously, Simon was the Chief Revenue Officer at multilocal, focusing on commercial strategy and international growth. As Chief Commercial Officer at MOBKOI, Simon oversaw commercial success across multiple locations and led high-performing sales teams. Additional roles include Commercial Director at Kelkoo Group, International Trading Director at Hearst Magazines, and significant positions at AOL Advertising, Microsoft, Vizeum UK, Manning Gottlieb OMD, and ZenithOptimedia Group. Simon's educational background includes a Strategy Execution program at Harvard Business School and a BSc in Politics from the University of the West of England.