Amanda So

Amanda So is a seasoned professional in the entertainment and attractions industry, currently serving as Creative Lead for Merlin Magic Making at Global Madame Tussauds since January 2021, and previously held the position of Magical Programmes Manager for Merlin’s Magic Wand. Amanda has an extensive background with Merlin Entertainments, reflecting a progression from roles such as Operations Area Coordinator and Figure Production Coordinator to Production and Product Excellence Manager and Regional Studio Manager for Madame Tussauds ASIA. Additionally, experience includes a tenure as Museums Manager at Proportion London. Amanda holds a Bachelor of Arts degree in Theatre from Dartington College of Arts.