Merlin Entertainments
Andrea Ferri is an accomplished senior project manager with extensive experience in digital technology and project management across various industries. Currently leading the Digital team at Merlin Entertainments since February 2022, Andrea oversees the roadmap for guest-facing digital technology, including mobile applications and gamification strategies. Previous roles include Programme Manager for Digital Portfolio at ConvaTec, where Andrea delivered a global digital transformation initiative, and Senior Project Manager at both Merlin Entertainments and Sony Pictures Entertainment, leading significant projects in wearable technology and IT transformation across Europe. Andrea's earlier career involved consulting on SAP systems for major organizations and contributing to EU-funded projects in Italy. Academic qualifications include an MSc in Development Studies from SOAS University of London and a Laurea in International Politics and Economics from Sapienza Università di Roma.
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Merlin Entertainments
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Merlin Entertainments is the world’s second largest visitor attraction operator and Europe’s number one. Merlin Entertainments has over 130 attractions around the world, ranging from indoor attractions such as SEA LIFE and Madame Tussauds to iconic theme parks like LEGOLAND and Alton Towers Resort.