Claire Lawson

Claire Lawson has extensive experience in the entertainment and retail sectors, currently serving as the Commercial Excellence Director at Merlin Entertainments since May 2004. In this role, Claire leads a team that manages top-tier spend for the group, focusing on achieving cross-group savings through procurement strategies and contractual negotiations. Previous positions at Merlin include Group Head of Procurement, Retail & F&B Projects Director, and Retail New Developments Director, where Claire developed retail strategies and managed multi-million budgets for global attractions, such as SeaLife and Madame Tussauds. Prior to Merlin, Claire held the position of Head of Commercial at Next PLC and managed a significant store launch. Claire holds a degree from Kingston University, completed in 2012.