Craig Smoothy

Data & Automation Analyst at Merlin Entertainments

Craig Smoothy is a seasoned Data and Automation Analyst with a robust background in finance and data management, currently employed at Merlin Entertainments since August 2022. Expertise includes designing and deploying automated finance processes using Python, SQL, and Java, as well as creating PowerBI finance reports and establishing governance frameworks for automation projects. Previously, Craig held roles at AVEVA, PPD, and Whirlpool Corporation, focusing on data integrity in finance systems, financial reporting for clinical trials, and process optimization. Craig holds a Bachelor of Arts in Accounting and Finance from Bangor University and is certified in Lean Six Sigma at the Yellow Belt level.

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Merlin Entertainments

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Merlin Entertainments is the world’s second largest visitor attraction operator and Europe’s number one. Merlin Entertainments has over 130 attractions around the world, ranging from indoor attractions such as SEA LIFE and Madame Tussauds to iconic theme parks like LEGOLAND and Alton Towers Resort.


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10,000+

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