Hywel Mathias

Chief Commercial Officer at Merlin Entertainments

Hywel Mathias has a diverse background in the entertainment and tourism industry, with experience in leading commercial functions for various attractions. Currently serving as the Chief Commercial Officer at Merlin Entertainments, Hywel has held leadership roles for iconic attractions such as The London Eye, Madame Tussaud's, and The London Dungeon. Hywel has also taken on interim roles overseeing Merlin's Asia Division and has served on the boards of organizations like The Cornish Seal Sanctuary and Bletchley Park Trust. With a degree in Environmental Sciences, Hywel brings a unique perspective to their work in the entertainment industry.

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Timeline

  • Chief Commercial Officer

    January 1, 2024 - present

  • Business Development Director

    May, 2019

  • Divsional Director London

    November, 2015

  • General Manager - The London Dungeon, Global Brand Director Dungeons

    August, 2013

  • Interim Regional General Manager - Asia

    April, 2013

  • General Manager Madame Tussauds Sydney

    April, 2012

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