Shannon Bailey

Shannon Bailey is an experienced sales leader with a strong background in trade sales and business development. Currently serving as Trade Sales Director for New Openings and Acquisitions at Merlin Entertainments since April 2008, Shannon has been instrumental in generating trade revenues for new openings and executing global trade sales strategies. Previous roles include Head of Trade Sales, where Shannon managed a team to deliver significant revenue contributions in the ANZ region, and Business Development Manager at Village Roadshow, overseeing the commercial success of sales initiatives. Earlier experience includes serving as Director of Sales and Group Sales Manager for Merlin Attractions, where Shannon developed sales plans and led a motivated sales team.