Alexa Klaver is an experienced account executive at Merrell, with a professional background in marketing and brand coordination. Since June 2018, Alexa has managed in-store marketing efforts for both National and Independent accounts in the Midwest, developed social media campaigns, and built relationships to enhance brand loyalty. Prior to Merrell, Alexa served as a field marketing specialist at Wolverine Worldwide, supporting brand ambassador strategies and managing budgets for account growth. Earlier experience includes coordinating Nike merchandising at DICK'S Sporting Goods, where a notable achievement was an 8% increase in sell-through at the Orland Park location. Alexa holds a Bachelor's degree in Communication and Media Studies from the University of Iowa.
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