Karen Lurie

Karen Lurie is an experienced marketing professional specializing in customer lifecycle marketing. Currently serving as a Senior Customer Lifecycle Marketing Manager at Datasite since September 2025, Lurie has previously held senior roles at Databox, BentoBox, and Helen of Troy, where significant accomplishments include optimizing onboarding journeys and increasing annual recurring revenue. Lurie’s expertise extends to developing CRM strategies, improving customer engagement, and leading teams in cross-functional collaborations, demonstrating a strong track record in driving company growth. Lurie holds a Master of Science in Direct Marketing & Communications from New York University and a Bachelor of Science in Marketing from Northeastern University.