Fernando Estrada Chi

Fernando Estrada Chi has a diverse work experience spanning multiple industries and roles. Fernando currently holds the position of Chief Revenue Officer (CRO) at Meru.com, where they are responsible for managing revenue generation strategies. Prior to this, they served as the Head of Category Management at Meru.com, overseeing the goal of enabling small and medium-sized businesses in Latin America to succeed.

Before joining Meru.com, Fernando worked as the Country Manager at Yummy (YC S21), where they played a key role in managing operations and driving growth. Fernando also gained valuable experience at DiDi, where they held various roles, including Head of Restaurant Acquisition - Sales and Regional Commercial Lead.

Fernando's earlier experience includes roles at OYO Mexico, where they served as the Experience Lead - Operations and Regional Launcher, and Nadro S.A.P.I de C.V., where they held the positions of General Manager for the regional offices in Puebla and Baja California Sur.

Additionally, Fernando worked as a Jr. Manager at Nadro S.A.P.I de C.V., where they focused on project development and process optimization. Fernando also gained experience as a Replenishment Coordinator at Jugos Del Valle - Santa Clara (Coca-Cola Group), implementing a replenishment system and improving inventory management.

Fernando's career began at Towers Watson, where they worked as a Data Services Trainee, leading a team in a project involving multiple clients.

Throughout their career, Fernando has demonstrated strong leadership skills, successfully managing teams and implementing effective strategies to drive sales, achieve market share growth, and optimize operations.

Fernando Estrada Chi completed their Master of Business Administration (MBA) from IPADE Business School, specializing in Administration and General Management, from 2014 to 2016. Prior to that, they pursued their Bachelor's degree in Industrial and Systems Engineering from Tecnológico de Monterrey, graduating between 2007 and 2012. The specific field of study for their Bachelor's degree is not provided.