Lina Juarez

Lina Juarez has a diverse and extensive work experience spanning over several companies. Lina began their career at Baxter Mexico, where they served as a Marketing Manager from 1995 to 2003. Lina then started their own company, RJ Soluciones, and acted as the Owner from 2003 to 2008. Following this, Lina joined Derma Business Unit at GSK Mexico as a Marketing Manager, responsible for Acne, Dermatitis, and Dermocosmetics categories. Lina held this position from 2008 to 2012. Lina then joined Merz Pharma as a Marketing Director from 2012 to 2016. In this role, they played a crucial part in developing strategic marketing plans and repositioning core brands. Lina's exceptional performance led to their promotion as the Regional Marketing Director at Merz Pharma, where they were responsible for the Aesthetics and Neurotoxin businesses in the LATAM region from 2016 to 2019. Currently, Lina is employed at Merz Aesthetics as the Senior Director of Strategic Marketing Medical Devices, overseeing global upstream and downstream marketing strategies for the Energy-Based Device business. Additionally, they drive the strategic planning process, ensuring an integrated global strategic approach. Lina was promoted to Executive Director, Strategic Marketing Devices in 2021 and is currently serving as the Vice President of Strategic Marketing, Devices since 2023.

Lina Juarez obtained a Bachelor's degree in Marketing from Tecnológico de Monterrey from 1990 to 1994. Lina then pursued an MBA in Business Administration and Management, General from the same institution from 1996 to 1999. In 2019, they obtained a certification in Digital Marketing Strategies Data, Automation, AI & Analytics from Northwestern University - Kellogg School of Management.