Alli Webb

Created by Alli Webb, the visionary behind Drybar, Messy is more than a haircare brand—it’s a new way to think about your hair. Launching exclusively at Sephora, Messy is built on one simple truth: you can get the hair you want with the hair you have. It’s about working with your hair, not against it—celebrating the beauty of what is. Created with the rallying cry of “your hair, but better,” Messy products are designed to help you style with less heat – meaning less damage – while enhancing your hair’s true texture. From the Rough Dry Style Cream to the Instant Silk Revival Spray and Overnight Hair Repair Serum, each formula is thoughtfully packed with powerful, hair-loving ingredients like Vegan Silk, Olive Stem Cell Technology, and Upcycled Chickpea Extract to nourish, strengthen, and transform your hair—without all the heat and all the doing. Messy isn’t just about hair. It’s about honoring what is real and true. Because that’s where the beauty is. It’s not perfect, it’s Messy. The magic is in the mess.