Aaron Cheng is an accomplished Product Designer at Meta since May 2017, where expertise in video search has been utilized to drive design strategy and develop design systems for user engagement. Significant contributions include leading the design of key projects such as Lasso (now Instagram Reels) and Watch on Facebook Lite. Prior experience includes a role as Senior UX Designer at GoDaddy, where achievements included winning two 'Wowme Prizes', and extensive freelance work as a UI/UX Designer. Additional roles encompassed Lead Designer positions at Striim and BorderX Lab, where substantial impact was made on design processes and product development. Earlier, Aaron co-founded Hummingbird System, designed restaurant ordering solutions, and gained insights from architectural work at BAR Architects. Academic qualifications include a Master of Architecture from Rice University and a Bachelor of Architecture from Tongji University.
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