Allyson Witherspoon

Allyson Witherspoon is an accomplished marketing executive with extensive experience in leading transformative marketing initiatives across the automotive industry. Currently serving as Chief Marketing Officer and Global Brand Advisor at Nissan Motor Corporation since April 2017, Allyson has driven marketing strategies that significantly enhance brand visibility and customer engagement across over 90 global markets. With prior roles including Corporate Vice President of Global Brand and Marketing at Nissan, US Chief Marketing Officer, and Director of Marketing at INFINITI Motor Company, Allyson has managed substantial marketing investments and developed successful product positioning and communications strategies. In addition to corporate leadership roles, Allyson contributes to various advisory boards and councils, including the World Federation of Advertisers and Amazon Consumer Advertising. Allyson holds a Bachelor's degree in Marketing from the University of Missouri-Columbia and completed the Global Executive Program in International Business at The Wharton School.