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Andrea Lin

Head of Marketing Insights - APAC

Andrea Lin has extensive experience in marketing and insights across various leading companies. Starting as an intern in Public Affairs and Communication at American Express in 2006, Andrea progressed to roles including Market Research Associate at TNS and a Senior Associate in Consumer Marketing & Media Insights at OMD EMEA. Key positions include Head of Insights and Innovation for the APAC region at The Kraft Heinz Company and currently serving as Head of Marketing Insights for APAC at Meta since 2019. Andrea's tenure at Unilever included multiple roles focused on consumer insights for global brands. Educational qualifications feature a Bachelor of Commerce in Marketing and the Media from both Murdoch University and the University of Miami, along with a Diploma in Communications and Media Management from Temasek Polytechnic.

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