Aoife Nicholas is an experienced marketing professional with a strong background in technology and global account management. Starting a career as an HR Coordinator at Google, Aoife transitioned into marketing, holding positions such as Marketing Manager at GfK and Kantar TNS, where key achievements included managing marketing strategies for high-value clients and leading global campaigns. Currently serving as the Performance Marketing Programme Lead for EMEA at Meta, Aoife has also undertaken roles at Meta as Measurement Marketing Manager. Aoife's educational credentials include a BA in Human Resource Management with first-class honors and a Master's in Media and Communications from City, University of London, complemented by digital marketing studies at Squared Online.
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