Ariana Mattison

Ariana Mattison has extensive experience in integrated media and strategic planning, with a career spanning positions at leading companies. At iHeartMedia from April 2016 to February 2018, Ariana advanced to Director of Integrated Media and Strategic Planning, where responsibilities included creating product marketing programs and strategies for senior leaders in advertising agencies. Prior experience includes a role as Manager of Integrated Media and Strategic Planning at CBS Interactive, where Ariana managed over 30 digital campaigns generating significant revenue. Additionally, at Meta since February 2020, responsibilities as Global Client Solutions Manager involve delivering comprehensive KPI analyses for client advertising campaigns. Previous roles also include Senior Media Strategist at KeyBank, Connections Associate at Starcom, and a successful track record in managing large-scale accounts for Procter & Gamble and Coca-Cola. Ariana holds a Bachelor of Science in Integrated Marketing Communications from Ithaca College, completed in 2009.