Ariane Lim is a Product Growth Analyst for Instagram GenAI at Meta since September 2025, previously serving as a Senior Product Analyst II for the AI Search Platform at Careem, a Dubai-based super app acquired by Uber. Prior to that, Ariane contributed to Cloud Closet as a Senior Product Analyst, focusing on AI and social input in styling and shopping. As the Senior Data Science Lead for MayaBank, Ariane led cross-country teams on data science and machine learning projects aimed at enhancing profitability and user growth for the Tencent-backed financial platform. Earlier experience includes roles at Grab, where analytics initiatives were directed toward understanding post-pandemic behaviors, and academic research in development economics at Erasmus University Rotterdam. Ariane's diverse background encompasses program management and project leadership in various non-profit and humanitarian contexts, showcasing a strong commitment to leveraging data and analytics across different sectors. Educational qualifications include a Master’s degree in Development Economics and a double bachelor's degree in Economics and Management from De La Salle University.
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