Atalya Daphna currently serves as an Analytical Lead in both the Fintech and eCommerce sectors at Meta, a position held since February 2019. Prior to this role, Atalya worked at MyHeritage from September 2015 to December 2017, advancing to Senior Paid Campaign Manager and later becoming Head of Paid Social. Atalaya's career began at Dgi-media LTD, where responsibilities included Operations Team Lead and SEM Specialist from July 2011 to April 2014, followed by a position as an SEM Specialist at Como® from May 2014 to August 2015. Atalya holds a Bachelor's degree in Psychology from The Open University of Israel, earned between 2014 and 2019.
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