Bala Vishal is an accomplished marketing leader with extensive experience in demand generation, digital strategy, and operations across various industries. Notable roles include Director of Demand Generation at Acuity Brands, where Bala developed a rebranding and go-to-market strategy for the Atrius brand, and Sr. Director of Demand Generation at Automox, achieving significant pipeline growth and improving campaign efficiency. Additional experience includes positions at Siemens India, Smart Meetings, UBM plc, and DataVisor, among others, demonstrating expertise in digital marketing, account-based marketing, and operational consulting. Bala holds a Master of Science in Engineering Management from the University of Southern California and a Bachelor of Engineering in Electrical from the University of Mumbai.
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