Barbara Flores

Barbara Flores is an experienced professional in digital marketing and data science, with a background that includes roles at Cencosud S.A. as an Analyst of Digital Marketing, where responsibilities included coordinating email marketing campaigns and budget allocation, and at Falabella, where Barbara progressed from Data Scientist to Data Scientist Manager, focusing on customer behavior analytics and automated marketing processes. Barbara has also served as Corporate Growth Manager at Falabella Retail S.A., overseeing digital media traffic across multiple countries, and has contributed to academia as a Teaching Assistant and Academic Tutor at Universidad Técnica Federico Santa María and Universidad de Chile. Educationally, Barbara holds a degree in Industrial Engineering, a Data Science Certification, a Master in Marketing, and is pursuing a Master of Science in Data Science at Duke University.