CB

Carmen C. B.

Director, Global Media Foundations

Carmen C. B. is an accomplished professional with extensive experience in media investment and account management across various renowned companies, including BET NETWORKS, Facebook, Netmining, Essence Magazine, Johnson Publishing Company, Meta, Starcom Worldwide, and The Weather Channel. With a strong sales leadership background, Carmen has successfully devised and executed innovative strategies that drive significant business growth. Notable roles include serving as TV/Video Lead and Media Investment Lead at Facebook where marketing operations were optimized across multiple platforms. Carmen holds an MBA from Northwestern University's Kellogg School of Management and a Bachelor of Arts from Spelman College.

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