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Cédric Diedrich

Strategic Partnerships Manager - Reality Labs

Cédric Diedrich is a seasoned professional in business development and strategic partnerships with extensive experience in the technology and media sectors. Currently serving as a Strategic Partnerships Manager at Meta's Reality Labs since June 2023, Cédric specializes in immersive technologies such as mixed reality and virtual reality. Prior roles include Senior Business Development Manager at Amazon, where Cédric developed go-to-market plans for checkout-free retail technologies, and Business Development Lead for Apple Media Services, focusing on subscription services in Europe. Cédric has a strong track record of building and managing high-impact partnerships across various markets, having held leadership positions at companies such as Deezer, Hutchison Whampoa, mxData Ltd, Atchik, and Orange. Cédric holds an Executive MBA in IT Management from FGV and advanced degrees in Management and Economics from NEOMA Business School and Paris-Sud University.

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