Ciara Murphy

Ciara Murphy possesses extensive experience in insights and research within the digital marketing and analytics sectors, having worked at prominent companies such as Undertone, Publicis, Twitter, Snap Inc., and currently at Meta. Beginning as an Insights Intern at Undertone, Ciara progressed through roles including Coordinator and Analyst in Research & Insights, where responsibilities included compiling social listening reports and producing bi-weekly newsletters. At Publicis, Ciara served as Manager of Analytics and CRM and as a Senior Digital Marketing Analyst, focusing on performance reporting and measurement plans for major clients. Ciara later joined Twitter as a Senior Research Analyst and Research Manager, leading a team to measure advertising campaign effectiveness and collaborate with stakeholders. Currently, Ciara holds the position of Insights & Market Research Lead at Snap Inc. and contributes to the Small Business Growth Team at Meta. Ciara earned a BA from Barnard College and has additional educational experience from The University of Edinburgh.