Crystal Chen

Crystal Chen is an experienced marketing professional with a strong background in e-commerce and product development. As Managing Partner of E-commerce at a brand-building firm from July 2021 to June 2022, Crystal led a team to successfully launch and grow a direct-to-consumer brand, establishing a clear business strategy. Prior to that, Crystal worked at Pangaea, where detailed market research and analysis informed product and marketing strategies. Crystal has also held roles at Niantic, Inc. and Meta, focusing on product marketing for augmented reality gaming. Additionally, as Brand Manager at Citadels, Crystal expanded a children's apparel brand into five countries in the APAC region. Crystal holds a Bachelor of Science degree in Fashion Business Management from the Fashion Institute of Technology.