Dhwani Desai

Dhwani Desai is an experienced marketing professional with a strong background in insights and strategy. At Meta, Dhwani served as Principal Marketing Insights Lead for Reality Labs from March 2020 to August 2023, focusing on brand go-to-market strategies. In previous roles, Dhwani managed a team at Meta as Team Lead/Principal Marketing Insights Manager, driving customer understanding in the small business advertiser space, and conducted significant global research to inform revenue-generating activities. Earlier experience includes leading APAC insights for clients like Uber and Disney at Flamingo, conducting market research for CPG brands at NeonTiger, and initiating a career as a Brand Planning Intern at Young & Rubicam. Dhwani holds an M.S. in Integrated Marketing Communications from Northwestern University and a B.B.A. in Marketing from the National University of Singapore.