Grace F.

Grace F. is a seasoned professional in performance marketing, with extensive experience in media buying, advertising management, and strategic marketing across several prominent companies, including Bankrate, Freedom Financial Network, and Meta. Notable achievements include facilitating Trouvé Media's acquisition by Bankrate, generating $72M in revenue through strategic campaigns, and overseeing a $100MM+ budget for Meta Ads impacting brand sentiment. As a founder of Strong Side Ventures, Grace drove customer acquisition through various media channels, managing substantial advertising budgets effectively. Currently serving as a MarTech Lead at Meta and a member of the Board of Advisors for the YMCA of San Francisco, Grace holds a Bachelor of Science degree in Neurological Physiological and Behavioral from the University of California, Davis.