Helen Ma is a seasoned product leader with extensive experience in monetization strategies and product management, currently serving as Senior Director of Product and Head of FB Monetization at Meta since March 2020. With a strong background at Facebook, Ma has played pivotal roles in driving top-line revenue growth and creator monetization across various product categories. Prior experience includes leadership positions at McKinsey & Company, Boeing, National Instruments, and Lockheed Martin, showcasing expertise in management, engineering, and marketing across tech, media, and healthcare sectors. Ma holds an MBA from MIT Sloan School of Management and multiple engineering degrees from prestigious institutions, including Summa Cum Laude honors.
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