Kaitlyn Roche

Kaitlyn Roche is a seasoned brand strategist and marketing consultant specializing in helping start-ups, agencies, and established brands enhance their marketing strategies and drive growth. Currently self-employed as a Brand Strategy and Marketing Consultant since April 2023, Kaitlyn has previously held notable positions, including Director of Brand Strategy at Giant Spoon and Head of Global Brand & Comms Strategy at MasterClass. Significant achievements include developing positioning strategies for major clients such as HBO, Amazon Studios, and Netflix, as well as leading campaigns for Reddit and obé Fitness. With a Bachelor of Arts in Economics from The University of Texas at Austin, Kaitlyn has demonstrated expertise in building brand experiences, creating breakthrough marketing campaigns, and overseeing strategic communications across various industries.