Kaitlyn Wilkins

Kaitlyn Wilkins is an accomplished marketing and sales executive with extensive experience in leading teams and driving growth in the digital and advertising industries. Currently serving as Vice President of Small Business Sales at Meta, Wilkins oversees the Small Business Sales Team, managing a robust portfolio of revenue programs and global go-to-market strategies. Prior roles include Director of Account Management for SMB North America at Meta, where Wilkins led a significant expansion of the mid-market inside sales team. Previously, Wilkins held influential positions at Burberry, including Global Director of Brand & Product Marketing and Global Director of Social Media, as well as serving as EAME Regional Director for Social@Ogilvy. An educational background in International Relations from Wellesley College supports a career defined by leadership, innovation, and a commitment to enhancing brand presence in emerging markets.