Katherine Botia

Katherine Botia is an accomplished professional with extensive experience in digital marketing and e-commerce, particularly within the sustainable fashion sector. As the Digital & E-commerce Lead at Setical from January 2022 to January 2025, Katherine scaled a business model that achieved over 2000% growth on social media and a 40% increase in web traffic. Previous roles include E-commerce Development Analyst at DEGUERNAY, where Katherine led initiatives in circular fashion, and E-commerce & Growth Marketing Manager at Texblan, resulting in consistent 100% annual sales growth. Additional positions at Meta, Kuepa Edutech, Zippo Manufacturing Company, Universidad Nacional de Colombia, and CasaLuker S.A have further solidified Katherine's expertise in digital marketing strategies and brand management. Katherine holds a Master of Science in Marketing and Consumption from École universitaire de Management - IAE ROUEN and a Bachelor's degree in Business Management from Universidad Nacional de Colombia.