Lauren O'Connor is an experienced professional in the music industry, specializing in digital marketing, content operations, and artist management. O'Connor's recent role at TikTok as part of the Music Partnerships team involved onboarding artists to the SoundOn platform, analyzing performance data, and developing event series to enhance audience engagement. Previous positions include roles at Maverick Management, Universal Music Group, and Songtradr, where O'Connor demonstrated expertise in social media strategy, marketing campaign execution, and A&R. O'Connor holds a Bachelor of Business Administration in Music Business from Belmont University.
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