Lavinia Hui

Lavinia Hui is a skilled Product Designer with extensive experience in digital product design and user experience across several industries. At lululemon, Lavinia served as a Senior Digital Product Designer and a Digital Product Designer, where responsibilities included leading the bag and checkout experience on digital platforms, creating user flows and prototypes, and enhancing order conversion rates through design strategy and data-driven insights. Prior experience includes roles at Vision Critical, where Lavinia led the execution of a new design system, and Scotiabank, where efforts focused on improving digital sales and user interactions. Lavinia's educational background includes a Bachelor of Applied Science in Industrial Engineering from the University of Toronto and ongoing studies in User Interface Design at BrainStation. Currently, Lavinia is a Product Designer at Meta.