Lifu Du

Lifu (Justin) Du is an experienced marketing and account management professional with a robust background in strategic development and brand management. Lifu's career began with roles at MetaDesign, where participation in various Volkswagen projects honed account management and copywriting skills. Subsequent positions included strategic planning at Team Detroit, freelance brand development for FMCG & Lifestyle Brands, and account management at BoostInsider.com, focusing on client relationships and campaign optimization. Lifu spent three years at Tencent, transitioning from PR Manager to Senior Brand Manager, contributing significantly to the growth of games like Arena of Valor and PUBG MOBILE. Currently, Lifu serves as Business Director for GCR Apps & Games at Meta. Lifu holds a Master of Science in Integrated Marketing Communication from Florida State University and a Bachelor's degree in Mass Communication from Beijing Normal University.