Lilian Li

Lilian Li is an experienced data scientist with a strong background in digital marketing, machine learning, and data analysis. Lilian began as a Research Assistant at the University of Michigan, focusing on survey data collection and analysis, before moving to The Search Agency as a Data Scientist where expertise in attribution modeling and digital marketing strategies was developed. Following that, Lilian served as a Senior Data Scientist at ALG, a TrueCar Company, working on automotive data, and later joined Meta, first as a Data Scientist and currently as a Data Science Manager, leading efforts in incremental revenue measurement and ROI optimization. Lilian holds a Master's degree in Survey and Data Science from the University of Michigan and a Bachelor's degree in Philosophy and Psychology from Beijing Normal University.