Logan Smith is a seasoned professional in data analytics and online media consulting, with experience spanning various roles and industries. Starting as a self-employed consultant from 2013 to 2015, Logan provided statistical analysis and methodological advice primarily in online media and marketing. Contributions as a Teaching Assistant at UC San Diego focused on applied data analysis and the use of STATA. A tenure at GroupM involved significant responsibilities, including managing data analytics services and optimizing media allocation for clients. Logan served as Director of Data Analytics at MKTG and currently holds the position of Marketing Science Partner at Meta. Educational credentials include a BA in Philosophy and Psychology from the University of Washington and a Master of Pacific International Affairs from the University of California, San Diego. Additional insights into digital media were shared during a visiting scholar position at Shanghai Daily.
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