Melessa Rodriguez

Melessa Rodriguez is a marketing professional with a robust background in brand management and digital marketing, currently serving as an Account Manager at Meta. Recent experience includes roles as an MBA Marketing & Brand Management Summer Associate at Mars, where Melessa developed a three-year innovation roadmap for Skittles, and as an MBA Digital Product Marketing Consultant for Dollar General, crafting the go-to-market strategy for the company’s first subscription program. Previous positions include Senior Marketing Manager at USAA, leading high-visibility acquisition campaigns and improving campaign agility, as well as Political Strategy and Community Organizing roles for various state house campaigns and the Wendy Davis for Governor campaign. Melessa's educational credentials include an MBA focused on brand and marketing strategy from the Texas McCombs School of Business and a Bachelor's degree in Communication Studies from The University of Texas at Austin, complemented by a Marketing certificate from UCLA Extension.