Paul Yoon possesses extensive experience in analytics and data-driven marketing strategies, with a strong background in the financial services and technology sectors. At Citi, from August 2013 to November 2019, Paul served as Credit Card Products & Portfolio Analytics Manager, where guidance was provided to global marketing and business leaders in developing customer treatments aimed at enhancing profitability and program effectiveness. As Consumer Bank Analytics Manager, Paul managed comprehensive analytics for high-value customers, collaborating with various teams to innovate product and investment strategies. Currently, Paul holds the position of Marketing Science Partner at Meta since October 2022. Paul holds a Master of Science in Mechanical Engineering from Carnegie Mellon University and a Bachelor of Science in Mechanical Engineering from Purdue University, with foundational education at International School Bangkok.
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