Rebecca Koppel, Ph.D., is a seasoned professional in marketing science and analytics, currently serving as a Marketing Science Partner at Meta since March 2024. With a strong academic background, including a Ph.D. in Cognitive Psychology from the University of Illinois Chicago, Koppel has held various roles in data science and psychology, including as a Senior Data Scientist at 360i and Senior Analyst in People Analytics at Citadel LLC and Sears Holdings Corporation. Previous experience includes a position as Senior Manager of Patient Services Research & Analytics at AbbVie, along with a substantial teaching background as an instructor in psychology statistics and mentorship of graduate and undergraduate students. Koppel’s expertise encompasses data analysis, experimental methodology, and the application of psychological principles in marketing and personnel analytics.
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