Samantha Herrera

Samantha Herrera is a seasoned professional with a diverse background in photography, sales, marketing, and operations. Beginning a career as a Photographer at Memory Makers Photography, Samantha transitioned into roles at Alarm.com, where responsibilities included Salesforce.com administration, global operations analysis, and coordinating revenue growth initiatives. As Co-Founder and Marketing and Operations Director at Lexanet LLC, Samantha led strategies for a tech startup focused on mobile applications and streaming platforms. Experience at Dell as a Business Development Representative showcased impressive sales achievements, while earlier roles involved market research and logistics coordination. Samantha’s academic credentials include a Bachelor’s Degree in Marketing from George Mason University, complemented by extensive experience in e-commerce strategy and agency management at Meta.