Sienna Y. is an experienced product designer and founder with a strong background in monetization and advertising. Sienna served as the lead designer for TikTok's Creator Marketplace platform, developing the "Open Application Campaign" feature that enhanced matching rates for users. Subsequent roles included product designer positions at Pinterest and Uber, where Sienna led ad reporting and significantly increased ad revenue through innovative design solutions. Currently, Sienna is a Senior Product Designer at Meta, focusing on monetization, measurement, and ad insights. As the founder of Textured LLC, Sienna combines photography with design expertise. Sienna holds a Bachelor of Arts from the Communication University of China, a Master's in Human-Computer Interaction and Design from the University of Washington, and a Master of Fine Arts in Film and Digital Media from Hong Kong Baptist University.
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