Sri Reddy is an accomplished technology executive with extensive experience in machine learning and personalization in the advertising and mapping domains. Currently serving as the Director of Engineering for Ads Core Machine Learning at Meta since January 2018, Sri Reddy leads efforts in ads ranking personalization. Prior to this role, Sri Reddy was the Head of Maps Search & Recommendations at Uber, where initiatives included building an in-house map search engine. Experience also includes positions at Google as a Software Engineer focused on search quality and machine intelligence, and at Yahoo! Inc. as Senior Manager/Principal Engineer overseeing advanced content optimization systems. Early career began as a Research Assistant at the Center for Language and Speech Processing at Johns Hopkins University, contributing to language modeling techniques. Education includes a Doctorate program at The Johns Hopkins University in Electrical and Computer Engineering (PhD, unfinished) and a Bachelor’s degree in Electronics & Communication Engineering from UVCE.
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