Sydney Perlman

Sydney Perlman has a diverse background in media strategy and brand insights, with significant experience in social media marketing and research. At Bullfrog & Baum from January 2011 to October 2013, Sydney developed and managed the online presence for high-profile food and beverage clients, creating integrated marketing campaigns and collaborating on content for events. Sydney later held a role as Brand Insights, Public Affairs Lead at Facebook beginning in October 2020 and serves as Marketing Insights Lead at Meta AI since January 2024. Prior roles include Research & Insights Manager at Uber, where Sydney designed and executed global reputation studies and built foundational research for rider and driver engagement. Sydney's earlier career includes social media coordination at HH Advertising and an internship at Bridal Guide Magazine. Sydney earned a Bachelor of Business Administration in Advertising from Florida State University in 2010.