Tomo Sugimoto, PhD, is a seasoned user experience researcher with extensive expertise in qualitative and quantitative research methodologies, particularly within technology and academic settings. Experience includes roles at prominent organizations such as Microsoft, Meta, and Morgan Stanley, where insights have driven product development and enhanced user experience across various platforms. Contributions at Stanford University involved both teaching and conducting significant ethnographic research, focusing on urban design impacts and user needs. Sugimoto has also led user research initiatives at Avalara that contributed to multiple product launches and shaped a user-centered product culture. A PhD in Cultural Anthropology from Stanford University underscores a strong foundation in research and analysis, complemented by a notable record of publications and presentations in the field.
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