Tori Simeoni

Tori Simeoni serves as a Brand Strategist at Meta since September 2023, focusing on brand and marketing strategies for the business messaging portfolio, including WhatsApp and Messenger. Previously, Tori held the same position at Meta from October 2021 to February 2023, where responsibilities included shaping global brand and portfolio strategy for over 3 million active advertisers. As the Founder and Strategy Director of Lapidarius from April 2016 to October 2021, Tori led strategic initiatives for various B2B and B2C clients. Additional experience includes serving as a Strategic Partner at Eleven and a Strategist at Sterling Brands, where Tori was recognized with the STAR Award and nominated for the Omnicom Emerging Stars leadership program. Tori started the career with roles at Edelman and had internships at BackBay Communications and Arnold Worldwide. Tori holds a Bachelor of Science degree in Psychology from Harvard University.