Tyler Ames is an experienced professional in analytics and marketing, with a strong background in the media and technology sectors. At Mather Economics, notable achievements include utilizing economic modeling to enhance revenue for major media publications, pitching Latin American expansion strategies, and managing subscription pricing for multiple publishers. Over time, Tyler transitioned to Acrisure as Head of Marketing Analytics, where responsibilities included developing analytics strategy, optimizing channels, and significantly improving brand awareness and customer acquisition costs. Currently, Tyler serves as a Product Growth Analyst at Meta, having previously held roles at Wayfair focused on app growth marketing, where exceptional metrics in installs and revenue were achieved. Tyler holds a Bachelor of Science with Honors in Economics and a Minor in Mathematics from the University of Washington.
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