Willen Puccinelli

Willen Puccinelli has extensive experience in marketing and product management across various industries, including technology, consumer electronics, and retail. Key roles include serving as Global Product Sourcing Sr Analyst and International Business Sales and Marketing Manager at Whirlpool Corporation, leading the Xbox Division in Brazil at Microsoft, and co-founding House of Gamers. Additional notable positions include Sr. Marketing Manager at Mattel, Country Business Manager at Movado Group, and various consultancy roles. Willen holds an MBA from Insper and has completed specialized programs at MIT Sloan and Northwestern University's Kellogg School. As a professor at Fundação Getulio Vargas, Willen focuses on Product Category Management, emphasizing the integration of marketing with sales strategies.