Carrina Ekvall

Carrina Ekvall has an extensive work experience spanning over multiple companies and roles. Carrina is currently working at Verint as the Director of Marketing, where they oversee integrated demand generation programs across all Verint lines of business. Carrina collaborates with various departments to optimize programs and generate sales opportunities and revenue.

Prior to Verint, Carrina worked at Metadata as a Member and Mentor of the DEMAND Community. Carrina also served as a Member at RevGenius, a professional community.

Before that, Carrina held the position of Director Americas Industry Marketing at Epicor Software. In this role, they developed and implemented marketing plans to achieve business development opportunities and KPIs. Carrina managed marketing efforts in multiple regions and provided strategy to all marketing functions.

Carrina's work experience also includes being a Marketing Communications Manager at Healthland (now CPSI), where they spearheaded marketing programs to support business development goals. Carrina conducted market research and executed go-to-market plans to drive growth.

Additionally, Carrina worked as a Senior Account Manager and Consultant at indigoOne, inc. Carrina provided client account management and pitched B2B marketing services to healthcare and education businesses. Carrina achieved increased enrollment for private school clients through branding campaigns and market research.

Carrina also served as the Global Marketing Campaigns Manager at Lawson Software (now Infor). Carrina managed rebranding and SEO projects and oversaw healthcare global marketing campaigns to achieve KPIs and revenue requirements.

Lastly, Carrina worked as a Marketing Services Specialist at McKesson Medication Management (now CPS). Carrina conducted market research and created marketing campaigns to promote pharmacy management consulting, products, and services. Carrina gathered competitor information and analyzed market conditions.

Overall, Carrina Ekvall brings a wealth of experience in marketing, business development, and strategic planning to their current and past roles.

Carrina Ekvall holds a Bachelor's degree in Communications from St. Cloud State University. Carrina also studied Business at Minneapolis Business College. In addition, Carrina has obtained certifications in "Board Reporting for B2B CMOs" from CaliberMind in January 2023, and in "Account-Based Experience (ABX) Certification" from Demandbase in April 2022.