Glaucia Traverzim

Glaucia Traverzim has a diverse work experience spanning over 18 years. Glaucia is currently working as a Senior Performance Marketing Manager at metadata.io, where they help B2B marketers automate their paid campaigns and increase revenue. Prior to this, they worked at GhFly as a Performance & Strategy Lead and a Digital Media Coordinator.

Glaucia also has valuable experience at Carrefour Brasil, where they held various positions including Senior Digital Media Analyst, Digital Media Specialist, and Junior Digital Media Specialist. In these roles, they were responsible for media planning, performance management, optimization, budget control, and campaign tracking. Glaucia also negotiated with media platforms, managed online campaigns, and analyzed metrics and results.

Earlier in their career, Glaucia worked at Trammit Publicidade as an Account Executive, where they managed digital accounts focused on the e-commerce and educational sectors. Glaucia also gained experience as a Marketing Leader & Board Member at Dentoflex Sistema de Implantes, coordinating events and promoting dental implants to dentists in Brazil and other regions.

Glaucia's early work experience includes a J1-Academic internship at Walt Disney World, where they worked in various positions throughout the parks and studied hospitality and brand management. Glaucia also worked as a Marketing Analyst at Pernambucanas and as a Marketing Intern at Santher and B2W Digital. In addition, they served as the Media Director at Centro Acadêmico 4 de Dezembro.

Overall, Glaucia Traverzim has a strong background in performance marketing, digital media, and account management, with experience in various industries and a proven track record of driving results.

Glaucia Traverzim's education history includes a Bachelor's degree in Marketing and Advertising, which they obtained from ESPM Escola Superior de Propaganda e Marketing from 2003 to 2007. Glaucia then pursued a Master's degree in International Business/Trade/Commerce at FAAP - Fundação Armando Alvares Penteado from 2009 to 2010. Additionally, they attended the University of Central Florida – Rosen College of Hospitality Management in 2008 to study Hospitality Administration/Management.

In terms of certifications, Glaucia Traverzim has obtained several, including "Desenvolvimento Profissional e Equilíbrio Pessoal" from Unesc - Universidade do Extremo Sul Catarinense in September 2021, "Gerenciamento de Riscos e Vigilância Pós-Mercado" from EG Mont in October 2012, "Digital Marketing" from HubSpot in October 2022, and various certifications from Google, such as "Google Ads Apps Certification," "Google Ads Display Certification," "Google Ads Video Certification," "Shopping Ads Certification," "Certificação em Métricas do Google Ads," "Google Analytics Individual Qualification," and "Publicidade em pesquisa do Google Ads," all obtained in October and December 2021.