Mike Upchurch

Brand Strategist at MetalCloak

Mike Upchurch has a diverse work experience spanning several industries. Mike began their career in 1988 as an Operations Specialist 3rd Class Petty Officer in the United States Navy, where they served in Desert Storm and completed two West Pacific tours. After leaving the Navy, Mike worked as an Assistant Director at Peak Adventures, responsible for organizing outdoor trips and managing marketing efforts.

In 2005, Mike became the owner and sole proprietor of Mad Cat Bicycles, where they handled all aspects of running a small business, including financial forecasting, marketing, and customer service. Mike successfully grew the company's sales and received recognition as the "Best Bike Shop" for five consecutive years. Unfortunately, due to economic challenges, Mike had to close the business in 2012.

Mike then transitioned into the maritime industry, working as a Navigational Officer for Dunlap Towing Company and Sause Bros. Ocean Towing Co., Inc. Mike'sresponsibilities included navigation watch-standing, vessel maintenance, and cargo operations. Mike gained experience in towing and moving petroleum barges along the west coast with contracts from major companies such as Chevron and US Oil.

In 2017, Mike joined Hornblower Cruises and Events as an Operations Manager/Port Captain. In this role, they oversaw the Sacramento Port Operation, managing a passenger vessel and ensuring compliance with safety regulations and Coast Guard standards. Mike also served as a Captain and conducted various cruises.

Mike then transitioned into the outdoor industry again, joining KAMP-RITE TENT COT as a Senior Product Manager. Mike was responsible for product development and management.

Most recently, Mike joined Adventure Rack Systems (ARS) as a Brand Manager and Marketing Specialist, where they contributed to brand strategy and marketing campaigns.

Currently, Mike is employed as a Brand Strategist at MetalCloak, utilizing their expertise in brand management and marketing to drive the company's success.

Mike Upchurch has a diverse education history. From 1996 to 1998, they attended California State University-Sacramento and obtained a Bachelor of Science degree in Recreation Administration. Mike then enrolled in American River College from 1992 to 1996, although the specific field of study and degree obtained are unknown. Later on, in 2013 to 2015, they attended Pacific Maritime Institute to pursue a degree in Workboat Academy, specializing in Navigation and Maritime Operations. In addition to their educational achievements, Mike Upchurch has obtained various certifications. Mike is a USCG Licensed Master of towing 1600 ton N/C, which they received from the U.S. Coast Guard in April 2018. Mike is also a GMDSS Radio Operator and holds a Radar Observer Unlimited certification, both obtained from Pacific Maritime Institute in June 2015 and March 2015, respectively. Furthermore, they hold an Able Seaman Unlimited certification from the U.S. Coast Guard, obtained in May 2014. Although it is mentioned that they have been affiliated with the U.S. Coast Guard, the specific attainment date and details of the National 2nd Mate Unlimited OC or NC certification are not provided.

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Previous companies

Timeline

  • Brand Strategist

    February, 2023 - present

  • Director Of Product Development

    April, 2022

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